W1G encompasses central London's Mayfair and parts of Fitzrovia, historically characterised by prime residential and commercial real estate. Over the past five years, the district has experienced a -6.7% compound annual growth rate in property prices, whilst rental yields have grown at 5.8% annually. Population expansion remains negligible at 0.2% over the same period. The postcode sits at late-stage gentrification with a trajectory score of 44.2 out of 100, placing it in the average band nationally at the 18th percentile. These metrics suggest the district maintains its established status as a mature market rather than demonstrating significant growth dynamics.
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See plans from £20/moKey signals
- 1Property prices down 9.0% over 5 years (5yr CAGR)
- 2Rents growing at 5.8% per year
- 3Population growing at 0.2% per year
Nearby districts
What's changing in West End · June 2026
The trajectory score moved up 0.7 points this month to 45/100, driven mainly by safety.
West End (W1G) common questions
Is West End up and coming?
Praesago's gentrification model currently classifies West End (W1G) as Late-Stage. Its trajectory score is 45/100 (Average), in the top 77% of districts nationally. The score is up 2.3 points over the last 12 months.
Is West End safe?
West End has a safety score of 78/100 on Praesago's index, based on police.uk recorded crime data.
What is the average house price in West End?
The average property price in West End (W1G) is £1.23m as of January 2026, based on UK House Price Index data. Prices have fallen at 9.0% per year over the last five years.
What is the average rent in West End?
The median monthly rent in West End (W1G) is £3,232 (2026), based on ONS private rental data.
Which areas are near West End?
Neighbouring postcode districts include West End (W1U), West End (W1W), West End (W1C). Each has its own monthly data page on Praesago.
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Disclaimer: Praesago provides data analytics and market intelligence. Nothing on this platform constitutes financial advice, investment advice, or a personal recommendation. Property values can fall as well as rise. Past performance does not predict future results. Seek independent financial and legal advice before making property investment decisions.